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Digital shows have brought in 10 times the audience for Philly’s PCMS, real money, and maybe a new business model

In the first few months of COVID-era operations, the local concert presenter's digital enterprise has racked up some eye-popping numbers.

Philadelphia Chamber Music Society musicians rehearse in the American Philosophical Society's Benjamin Franklin Hall Feb. 10, 2021 before their live-streamed concert. From left: pianist Gloria Chien, violist Milena Pajaro-van de Stadt, and clarinetist Anthony McGill.
Philadelphia Chamber Music Society musicians rehearse in the American Philosophical Society's Benjamin Franklin Hall Feb. 10, 2021 before their live-streamed concert. From left: pianist Gloria Chien, violist Milena Pajaro-van de Stadt, and clarinetist Anthony McGill.Read moreTOM GRALISH / Staff Photographer