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Dreaming big: Why she’s leading her family’s old wholesale bedding business into 'scary’ change online

Working nearly 40 years in her family's bedding business, Janet Wischnia has just launched a line of organic, American-made bed linens that will test the 88-year-old wholesale company's ability to succeed in today's social media-driven direct-to-consumer world.

Janet Wischnia, director of American Blossom Linens, at the headquarters of family-owned company ATD-American in Wyncote.
Janet Wischnia, director of American Blossom Linens, at the headquarters of family-owned company ATD-American in Wyncote.Read moreStaff Photographer / JESSICA GRIFFIN