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Comcast is launching an ad-supported streaming service — just as coronavirus hammers advertising

The Philadelphia cable giant is entering a crowded streaming market dominated by the likes of Netflix, Hulu, and Amazon, at a time when the U.S. economy is facing an unprecedented recession.

The logo for NBCUniversal's upcoming streaming service, Peacock. Comcast is entering the crowded streaming market, dominated by the likes of Netflix, Hulu, and Amazon, at a time when the U.S. economy is facing an unprecedented recession and companies are pulling back on advertising spending.
The logo for NBCUniversal's upcoming streaming service, Peacock. Comcast is entering the crowded streaming market, dominated by the likes of Netflix, Hulu, and Amazon, at a time when the U.S. economy is facing an unprecedented recession and companies are pulling back on advertising spending.Read moreJenny Kane / AP