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Can Campbell make soup hot again, as cultural icons from another era search for a fresh future?

Campbell, and others like General Mills, and Kraft Heinz, are trying to find their place in a new world where consumers aren't as thrilled about processed food as they were decades ago.

Cans of Campbell Soup Co.'s popular products, which is struggling to find acceptance as consumer preference shifts toward more fresh foods and fewer ingredients in packaged foods.
Cans of Campbell Soup Co.'s popular products, which is struggling to find acceptance as consumer preference shifts toward more fresh foods and fewer ingredients in packaged foods.Read moreBloomberg