Skip to content
Business
Link copied to clipboard
Link copied to clipboard

Scrub Daddy’s CEO says the brand’s ‘more edgy’ TikTok presence is paying off

South Jersey company Scrub Daddy has embraced its absurdist side on TikTok, and CEO Aaron Krause said the company has seen demonstrable sales growth since joining the video-sharing app.

South Jersey company Scrub Daddy has leveraged its presence on TikTok to build trust with and loyalty from its customers.
South Jersey company Scrub Daddy has leveraged its presence on TikTok to build trust with and loyalty from its customers.Read moreKatie Krzaczek / Photo illustration