Podcasts are a thing. So, should your business have one?
Even for the smallest of businesses, a good podcast can expand your outreach far beyond what you might achieve with local print or broadcast advertising.
Audio producer Juan Torres-Falcon, left, Albemarle County, Virginia, Sheriff Chip Harding and author John Grisham record a podcast in Grisham's Charlottesville, Virginia, office in January 2019. (Norm Shafer/The Washington Post)Read morePhoto for The Washington Post by Norm Shafer.
