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Dolphins-Jets: Start time, how to watch Amazon Prime Video’s Black Friday game

The NFL has scheduled Thanksgiving Day games since 1920, but this is the league's first time holding a Black Friday game.

The Miami Dolphins (7-3) will play the New York Jets (4-6) in the NFL’s first-ever Black Friday game today, but good luck finding it on television.

The game will stream exclusively on Amazon’s Prime Video, which is in its second season airing the NFL’s Thursday Night Football package. The games will air locally on broadcast television in each team’s home market. So Dolphins-Jets will air on CBS Miami in Miami and Ft. Lauderdale, while in and around New York City it will air on Fox 5.

The NFL has scheduled Thanksgiving games since 1920, with Detroit landing home games in 1934. But this is the first time the league has scheduled a game the day after Thanksgiving, which traditionally has been filled with high school and college football.

“I think our expectation and I think the NFL’s is expectation is that this becomes an annual tradition if it goes as we plan,” Jay Marine, VP and global head of Prime Video Sports at Amazon, said in a conference call this week.

The game has lost some luster since it was scheduled in May, with Jets quarterback Aaron Rodgers out for the season with a torn right Achilles tendon injury. But the game does have playoff implications, with Tua Tagovailoa and the Dolphins solidly in the hunt for the AFC’s No. 1 seed, thanks to the Eagles’ win against the Kansas City Chiefs on Monday night.

Here’s the current AFC playoff picture entering Friday’s game:

Amazon is enjoying success in its second season airing NFL games. Thursday Night Football has averaged 12.3 million viewers per game, up 26% compared to last year, which Marine said exceeded even the company’s expectations.

Here’s everything you need to know to stream Dolphins-Jets on Amazon’s Prime Video:

What time does today’s Dolphins-Jets game start?

"Thursday Night Football's" broadcast team features (from left to right) Kirk Herbstreit, Katie Hartung, and Al Michaels.
"Thursday Night Football's" broadcast team features (from left to right) Kirk Herbstreit, Katie Hartung, and Al Michaels.Read moreAmazon Prime Video

Today’s the Black Friday game between the Dolphins and Jets is scheduled to kick off at 3 p.m. Eastern on Amazon’s Prime Video. It will also stream on Prime Video’s Twitch channel and on NFL+, the league’s subscription service.

Calling the game will be veteran announcer Al Michaels, who has been an NFL play-by-play announcer since the mid-1980s. Alongside him in the booth is Kirk Herbstreit, his Thursday Night Football partner and ESPN’s top college football analyst.

Former ABC News correspondent Kaylee Hartung will handle sideline reporting duties from MetLife Stadium in northern New Jersey, while former NFL referee Terry McAulay will serve as the broadcast’s rules analyst, a role he continues to have on NBC.

Is Dolphins-Jets airing on TV in Philadelphia?

No. As part of its deal with the NFL, Amazon streams games exclusively on its Prime Video subscription service. So fans in Philadelphia won’t be able to watch the game this afternoon on either broadcast or cable TV.

Fans in Philadelphia can listen on the radio, which will air on 1210 WPHT via Westwood One’s coverage. Calling the game will be Ian Eagle alongside the McCourty brothers — Jason and Devin.

Do I need an Amazon subscription to watch the Black Friday game?

Normally, you need a subscription to Amazon’s Prime Video to watch its slate of Thursday Night Football game. But for today’s Black Friday game, Amazon is allowing viewers to stream the game for free.

You’ll still need to log into your Amazon account, but you won’t need a Prime membership to stream today’s game.

Will I be able to watch Dolphins-Jets at a bar?

Thanks to a deal between Amazon and DirecTV, Thursday Night Football games will air in more than 300,000 sports bars, restaurants, and hotel lounges nationwide through the DirecTV for Business package.

Bars and restaurants can also stream games if they have internet-connected TVs and a Prime Video subscription.

If you’re out shopping and thinking about catching this afternoon’s Dolphins-Jets game at a particular bar, the best advice is to call and see if they’ll be airing the game.

Will Dolphins-Jets have pregame coverage

"Thursday Night Football's" studio crew (from left to right) features Tony Gonzalez, Charissa Thompson, Ryan Fitzpatrick, and Richard Sherman.
"Thursday Night Football's" studio crew (from left to right) features Tony Gonzalez, Charissa Thompson, Ryan Fitzpatrick, and Richard Sherman.Read moreAmazon / Amazon

Yes, Amazon’s pregame coverage begins at 1:30 p.m. with their normal pregame crew, which features host Charissa Thompson and analysts Tony Gonzalez, Ryan Fitzpatrick, Andrew Whitworth, and Richard Sherman.

Thompson has been dogged for the past week over comments she made on a podcast where she admitted making up news during her time as a sideline reporter when coaches wouldn’t speak to her. She clarified her remarks last week on social media, contradictorily saying she “never lied about anything or been unethical” during her stint as a sideline reporter.

“Thompson should never again be allowed on a sideline, or, for that matter, in any other media role that requires original reporting,” wrote Inquirer columnist Marcus Hayes. “If she wants to be a talking head asking softball questions to has-been jocks who are supposed to have some sort of insight to a game that has passed most of them by, who cares?”

Black Friday game will feature interactive ads

The game is airing on Amazon, so expect a number of Black Friday deals to flash across the screen via QR codes that viewers will be able to scan on their phones.

Deals will pop-up after commercial breaks and during halftime, according to Marine, who said they won’t interrupt the flow of the game. Amazon also said there will be one big, limited-time deal per quarter.

We don’t know exactly what products will be offered, but Amazon said LEGO, Dyson, Nintendo, and Beats are among the company that will be presenting deals during the game.