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Jalen Hurts signs with Jordan Brand as the Eagles quarterback lands a major endorsement deal

The shoe deal comes after the Eagles made Hurts one of the highest-paid players in the NFL.

Eagles quarterback Jalen Hurts scoring a touchdown during a playoff rout of the Giants at Lincoln Financial Field on Jan. 21.
Eagles quarterback Jalen Hurts scoring a touchdown during a playoff rout of the Giants at Lincoln Financial Field on Jan. 21.Read moreMonica Herndon / Staff Photographer

Jalen Hurts has signed the biggest endorsement deal of his career, as Jordan Brand announced Monday it was partnering with the Eagles quarterback.

Over his last two seasons as the team’s starter, Hurts hasn’t been shy in displaying his love for Jordan Brand. During the 2022 season that saw Hurts lead the Eagles to Super Bowl LVII and finish as NFL MVP runner-up, he wore player-exclusive Air Jordan cleats in every game he played.

Now, Hurts — who this year signed a five-year contract with the Eagles worth $255 million — is officially partnered with Michael Jordan’s global brand. The deal was negotiated by Joe D’Amelio of Klutch Sports.

“I’m excited and thankful to join the Jordan Brand,” Hurts said in a statement to Andscape. “I share a lot of important qualities with the Jumpman: dedication to goals, commitment to excellence and values, and an unwavering sense of self-belief that not only drives me but inspires me to make an impact for the next generation.”

Hurts also recently appeared in a Jordan Brand commercial featuring singer Teyana Taylor. The six-minute short film included Hurts debuting Taylor’s inaugural sneaker with the brand, the “A Rose from Harlem” Jordan 1 High Zoom Air CMFT 2.

Hurts is one of only three NFL quarterbacks signed to Jordan Brand, joining the Dallas Cowboys’ Dak Prescott and the Carolina Panthers’ Bryce Young.