Jason and Travis Kelce land nine-figure ‘New Heights’ deal with Amazon
"New Heights" will launch its third season Wednesday, and will still be widely available on podcasting platforms and YouTube.
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Ahead of the 2024 NFL season, Jason and Travis Kelce have some new news: a lucrative new partnership with Amazon.
The Kelce brothers have finalized a multiyear deal for more than $100 million to move their New Heights podcast to Amazon’s Wondery, the company announced Tuesday. The exact terms of the deal weren’t immediately known.
Fans — 92%ers, as they’re known — won’t notice much different about the show, but beginning Wednesday with the Season 3 debut, Wondery will have exclusive rights to sell ads and distribute the podcast. The show still will be available on various podcasting services, and video will still appear on YouTube, where New Heights has more than 2.4 million subscribers.
Wave Sports + Entertainment, which has partnered with New Heights since its 2022 launch, will continue to provide production services.
During football season, New Heights is among the top sports podcasts on Apple and Spotify. The show also has won several awards, including being named podcast of the year at iHeartMedia’s 2024 iHeartPodcast Awards.
New Heights has been tremendously successful since its launch, but its popularity took off after Travis Kelce began dating music superstar Taylor Swift and tidbits about their blossoming relationship began trickling out on the show. The couple vacationed together in Rhode Island last weekend with Jason and his wife, Kylie.
“We love this show, and the fan base that has grown with us over the last two seasons,” the Kelce brothers said in a statement. “We are going to create some groundbreaking moments together through this partnership.”
Jason Kelce certainly is keeping busy since retiring from the Eagles. In addition to the podcast, he will make his debut as an analyst on ESPN’s Monday Night Countdown when the Monday Night Football season kicks off Sept. 9 with the New York Giants taking on the San Francisco 49ers. Eagles fans will see him in Week 2, when the Birds face the Atlanta Falcons in their home opener at the Linc on Sept. 16.
“My brother and I grew up watching Monday Night Football, glued to the television waiting for it to start,” Jason Kelce said at ESPN’s upfront presentation in May. “We’d be in the locker room excited to get out there in prime time as players. I know what’s going on in those guys’ heads. And now to still be able to take part in that as an analyst, I’m really excited.”
He is filling the slot held last season by former Washington quarterback Robert Griffin III, who was let go in a cost-cutting move. Returning to Monday Night Countdown alongside Kelce are Scott Van Pelt, Marcus Spears, and Ryan Clark.
Kelce also has landed numerous commercial endorsements, ranging from Wawa to General Mills to Buffalo Wild Wings, and has been making headlines with just about everything he does, including going to the Paris Olympics and investing in a beer brand. With his new podcast deal, that doesn’t appear to be changing any time soon.