Broad Street Run unveils new logo; lottery opens Feb. 1

The Broad Street Run has a new look.

The largest 10-mile road race in the country unveiled Tuesday a new logo and website that organizers hope will streamline race information and make the site more mobile-friendly.

This year marks the 40th anniversary of the Philadelphia Department of Parks and Recreation’s annual Blue Cross Broad Street Run, which has drawn 40,000 participants in past years. Independence Blue Cross has been the sponsor for the last 23 years.

“On this milestone anniversary, we are celebrating not only this iconic world-class race, but also the city of Philadelphia itself, which is a huge part of the overall run experience, beginning with the expo and leading up to actual race day,” said Leo Dignan, assistant managing director for the Department of Parks and Recreation.

This year, the race will be on Sunday, May 5. Registration, which is done by lottery to accommodate the large number of registrants and costs $55, will open Friday, Feb. 1, and continues until 11:59 p.m. Feb. 15. The winners will be posted on broadstreetrun.com on Tuesday, Feb. 19, according to the city.

However, there are some exceptions made to the lottery.

Runners who have completed at least 10 previous Broad Street races and who are not selected in the lottery will be guaranteed a bib if they apply for a “tenured” runner spot by March 1. And a number of additional race bibs are available for a $500 donation through five race charities — the American Cancer Society; the Fairmount Park Conservancy; Students Run Philly Style; Back on My Feet Philadelphia chapter; and the American Association for Cancer Research.

Since 1982, the race has raised more than $5 million for the American Cancer Society through runners’ donations and pledges.

The race will be broadcast live from 8 to 10:30 a.m. by NBC-10 and Telemundo TV.