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UPenn is sharing a $9.6M grant to study nuanced messaging about tobacco use

Can we talk up lower-risk tobacco products to smokers without pushing them on non-smokers? A new grant UPenn is sharing with Johns Hopkins aims to find out.

Jon Sheairs of Phila. smokes a American Spirits tobacco cigarette outside of a vape shop on South St. in Phila., Pa. on September 26, 2019. Researchers at UPenn are sharing a nearly $10 million grant to study whether public health messaging can convince smokers to start using lower-risk tobacco products without nudging non-smokers to do the same.
Jon Sheairs of Phila. smokes a American Spirits tobacco cigarette outside of a vape shop on South St. in Phila., Pa. on September 26, 2019. Researchers at UPenn are sharing a nearly $10 million grant to study whether public health messaging can convince smokers to start using lower-risk tobacco products without nudging non-smokers to do the same.Read moreELIZABETH ROBERTSON / Staff Photographer