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Eye-tracking glasses could help SEPTA tackle its wayfinding woes

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With help from Penn researchers, SEPTA is studying ways to make its signage more user-friendly and tunnels more navigable, especially to newcomers.

SEPTA wants its old riders back once pandemic restrictions are lifted and also wants to make new customers of those who might have been intimidated by the system’s inconsistency.
SEPTA wants its old riders back once pandemic restrictions are lifted and also wants to make new customers of those who might have been intimidated by the system’s inconsistency.Read moreSTEVEN M. FALK / Staff Photographer
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