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FreshDirect is leaving the Philadelphia area

The company said it was leaving Philadelphia and Washington D.C. to focus on its home markets around New York City.

FreshDirect driver Cesar Soler delivers groceries to a house in Center City in 2018.
FreshDirect driver Cesar Soler delivers groceries to a house in Center City in 2018.Read moreMICHAEL S. WIRTZ / Staff Photographer

FreshDirect, the online grocer based in New York, has announced it is leaving the Philadelphia market after a decade of serving the city.

The company, in an undated August blog post, said it will be leaving Philadelphia and Washington, D.C., to focus on its home markets around New York City.

Grocery and other food delivery services surged in popularity during the pandemic, and many services remain popular.

» READ MORE: Lockdowns long over, Americans are still hooked on online grocery shopping

Local customers on Tuesday took to social media to lament the news.

“So incredibly disappointed @FreshDirect will no longer service Philadelphia area,” said one Twitter user, which prompted a reply from the company.

”So sorry to be leaving the Philadelphia area,” the company posted in response, referring customers to its blog post.

In the blog post, the company said the last day to place an order for delivery in Philadelphia will be Sept. 2, with some neighborhoods ending as soon as Monday. The final deliveries will be made Sept. 3, the company said.

The blog post contains other details for customers about the exit.

To much fanfare, FreshDirect began to serve Philadelphia in 2012.