Skip to content
Link copied to clipboard
Link copied to clipboard

Pumpkin spice is arriving in Philly earlier and earlier. What’s behind Halloween in August?

Starbucks began selling its pumpkin spice latte Thursday, its earliest release ever. "It's back to school in June," says a marketing expert.

A Starbucks Pumpkin Spice Latte in 2018, the year both Starbucks and Wawa  jumped the calendar and started making PSL available in August.
A Starbucks Pumpkin Spice Latte in 2018, the year both Starbucks and Wawa jumped the calendar and started making PSL available in August.Read moreStarbucks