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Taylor Swift’s ‘Eras Tour’ book launch at Target was no big draw among Black Friday shoppers in Philly

The pop singer’s ‘The Eras Tour Book’ release didn’t trigger the same kind of excitement that typically follows when her concert tickets go on sale.

Carrying copies of Taylor Swift’s Eras Tour book priced at $39.99 and the vinyl album and CD version of "The Tortured Poets Department: The Anthology" a happy Natalie Waller of Delanco leaves Target in Deptford just after 6 a.m. on Black Friday. Waller arrived at Target at 3 a.m. just so she could purchase the Taylor Swift items, which are only available at Target.
Carrying copies of Taylor Swift’s Eras Tour book priced at $39.99 and the vinyl album and CD version of "The Tortured Poets Department: The Anthology" a happy Natalie Waller of Delanco leaves Target in Deptford just after 6 a.m. on Black Friday. Waller arrived at Target at 3 a.m. just so she could purchase the Taylor Swift items, which are only available at Target.Read moreElizabeth Robertson / Staff Photographer