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Sixers announce NBA's first jersey advertising deal

    by Keith Pompey
    Published 

The 76ers became the first NBA team to announce that a corporate partner will have advertising on the team's jersey for the 2017-18 season.

StubHub, the ticket resale company, was already a Sixers corporate partner. The NBA Board of Governors approved the sale of jersey sponsorships last month, starting in the 2017-18 season.

The Sixers will wear a StubHub patch in the front left side of their game jerseys during a three-year pilot program.

"This marks another groundbreaking first for the Philadelphia 76ers and StubHub," Sixers CEO Scott O'Neil said in a statement. "Our brands are inextricably linked as we create lifelong memories for our fans in Philadelphia and around the world."

Follow and contact 76ers beat writer Keith Pompey on Twitter @PompeyOnSixers and on instagram at PompeyOnSixers