Viral Dove Beauty campaign becomes most-watched online video ad ever
That Dove "Real Beauty Sketches" video uploaded onto YouTube last month has become the most watched video ad of all time, the company shared Monday.
That Dove "Real Beauty Sketches" video uploaded onto YouTube last month has not only gone viral. It's become the most-watched video ad of all time, the company shared Monday.
The 3-minute clip has received more than 114 million views on YouTube and 3.7 million shares making it the third most-shared online video of all time. By the numbers, "Real Beauty Sketches" has made a significant impact around the world, with views in over 100 countries, uploaded in 25 different languages, across 33 different Dove YouTube channels. The previous holder of the title was the Evian Roller Babies online ad.
"The campaign evoked an emotional reaction in millions of people that inspired them to share the positive message with others," said Fernando Machado, Vice President of Dove Skin. "Beyond just the millions of views and publicity impressions, it is the outpouring of testimonials from around the world that are exciting us." To health, beauty and self-love.