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Opinion

Millennials successfully selling medical-alert devices for seniors

The first thing that struck me when I walked into the Center City offices of Medical Guardian - besides the life-size cutout of Florence Henderson - was the youthful skew of the workforce, considering its target market.

Geoff Gross started Medical Guardian in his Phila. apartment in 2005 by calling seniors and making the first 2,500 sales himself. The company reached $14.4 million in revenue last year. (DAVID SWANSON/Staff Photographer)
Geoff Gross started Medical Guardian in his Phila. apartment in 2005 by calling seniors and making the first 2,500 sales himself. The company reached $14.4 million in revenue last year. (DAVID SWANSON/Staff Photographer)Read more
    by Diane Mastrull | Columnist, Inquirer
    Published