Sixers supporting Eagles with 'Brotherly Love' campaign
The first 10,000 fans in attendance Friday will receive midnight green "Brotherly Love" t-shirts with Sixers and Eagles emblems on them.
The 76ers are ramping up their support of the Eagles.
Last week, they changed their social assets/logos to midnight green to support the Eagles in Sunday night's Super Bowl game against New England Patriots. But the Sixers have decided to go "all in" on Friday night when hosting the Miami Heat in a ESPN game at the Wells Fargo Center.
"We want to rally our collective fan base, so we are launching our 'Brotherly Love' campaign to bring passionate Philadelphians together," said Chris Heck, Sixers president of business operations. "Brotherly Love is on our jersey, it's in our DNA, and it's our battle cry to unite Philadelphia. We hope our celebration of the Eagles on Friday is just the start of things to come this weekend."
The first 10,000 fans in attendance will receive midnight green "Brotherly Love" t-shirts with Sixers and Eagles emblems on them. In addition to having green lighting and signage, there will be "Brotherly Love" messages throughout the center.
The Sixers cheerleaders and dunk squad will perform "Fly Eagles Fly" while waving green pom-poms. Team staff members will wear green, while mascot Franklin will wear Eagles gear. And there will be Eagles-centric digital and social assets during the game at the arena.