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What is Project 2025, and why are people Googling it more than Taylor Swift right now?

A dense and technical government treatise that offers a blueprint for a second Donald Trump administration has suddenly burst into the collective consciousness.

Kristen Eichamer, right, talks to a fairgoer at the Project 2025 tent at the Iowa State Fair last summer, in Des Moines. (AP Photo/Charlie Neibergall)
Kristen Eichamer, right, talks to a fairgoer at the Project 2025 tent at the Iowa State Fair last summer, in Des Moines. (AP Photo/Charlie Neibergall)Read moreCharlie Neibergall / AP