Skip to content
Union
Link copied to clipboard
Link copied to clipboard

MLS knows its Apple package needs to reach more people, even if it isn’t putting more games on TV yet

The league’s executive vice president of media, Seth Bacon, spoke with The Inquirer about why MLS and Apple suddenly made big moves this offseason to expand distribution of their games.

An ad for Apple's MLS Season Pass streaming package at a game in Houston last year.
An ad for Apple's MLS Season Pass streaming package at a game in Houston last year.Read moreMatt Patterson / AP