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Why are Amazon and ION investing in the WNBA and NWSL? Because it’s smart business.

The shopping and streaming superpower and the free-to-air TV network have both come to the same conclusion. Now they're reaping the rewards of showcasing Caitlin Clark, Jaedyn Shaw, and other stars.

ION WNBA sideline reporter Nikki Kay interviews Caitlin Clark (center) and Aliyah Boston (left) after the Indiana Fever's game vs. the Los Angeles Sparks in May. The network began broadcasting WNBA doubleheaders last year.
ION WNBA sideline reporter Nikki Kay interviews Caitlin Clark (center) and Aliyah Boston (left) after the Indiana Fever's game vs. the Los Angeles Sparks in May. The network began broadcasting WNBA doubleheaders last year.Read moreScripps Sports