‘This ain’t Thunder Road’: N.J.’s highway safety messages were too sassy for the feds
“You can only say ‘buckle up. don’t drink, and slow down in work zones’ so many times," said one official.
The New Jersey Department of Transportation is road testing digital alerts that use humor to relay serious safety messages. This is one of a pair of messages used during the recent forest fire season in South Jersey.Read moreNJ DOT
