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Can a ‘North Beach’ rebrand help revive Atlantic City’s Boardwalk?

Three Atlantic City casinos and businesses are partnering as North Beach. It’s the latest effort to bring new life to a portion of the financially troubled city.

The Hard Rock Casino, Ocean Casino Resort, and Steel Pier are involved in Atlantic City’s new North Beach partnership.
The Hard Rock Casino, Ocean Casino Resort, and Steel Pier are involved in Atlantic City’s new North Beach partnership.Read moreVERNON OGRODNEK