Inqlings | Rock in, rumba out at 104.5

Red Hot Chili Peppers

, yes.

Salsa, no.

Alternative rock is now coming out of the radio at 104.5 FM.

Yesterday's debut of "Radio 104.5" marks the end of "Rumba 104.5," Clear Channel Broadcasting's Spanish station, after less than nine months.

"Rumba" has moved to 1480 AM.

The format flip ends nearly five decades of gospel on WDAS-AM, one of the vanguards of African American-oriented radio in town.

Louise Williams Bishop, who started at WDAS in 1960 and hosted mornings, learned of the switch after yesterday's show. She says she's been offered a Sunday gospel show on urban adult-contemporary WDAS-FM (105.3). Bishop also is a Baptist minister and a state representative from Philadelphia.

Radio 104.5's playlist yesterday included guy bands such as The Ramones, Green Day, Moby, Creed and Big Country. On its Web site (radio1045.com), the station wants to audition "real people" to "serve up the music" and to showcase local indie bands. How noncorporate-sounding.

The new format is clearly aimed at the young-male audience and ad dollars flowing into rock ratings leader WMMR (93.3), owned by Greater Media Inc. None of Clear Channel's other Philly stations - Power 99, Q102 and My106.1 - play rock or target younger males.

Many eyebrows arched in August when Clear Channel launched Rumba - a big-signal Spanish station in a market that's less than 10 percent Hispanic. Management at the time said it wanted to tap the growing Hispanic audience.

In March's ratings, Rumba was 19th of 27 stations in audience share. In terms of weekly cumulative audience, though, Rumba was 24th of 27. WDAS-AM failed to crack the ratings; gospel listeners seem to have flocked to a higher power, as it were: Radio One's WPPZ-FM (Praise 103.9), which signed on two years ago.

Not only will chefs

Georges Perrier

and

Chris Scarduzio

head to the Comcast Center to open a restaurant, just heard that Di Bruno Bros., the high-end grocery, has signed as lead tenant in a gourmet marketplace, joining a produce store, a seafood restaurant, a sushi-Korean eatery, a deli and a coffee bar. Opening: May '08. That's "oh-ate."

Hot time Sunday afternoon at 76ers guard

Andre Iguodala's

Villanova mansion. So hot that the Bryn Mawr Fire Company was called. A baby bottle left on a stove set off his alarm, says the report. Iguodala, entertaining family for Mother's Day, was seen thanking the firefighters and a neighbor as the smoke cleared.

Actor Andrew Shue shopped Tuesday at Banana Republic at Broad and Walnut for a shirt and slacks to wear on yesterday's CN8 show Your Morning. (If you care: He takes a 31x32 in slacks and likes his shirts medium.) Shue was here to screen the movie Gracie, inspired by his family's story in South Orange, N.J. Opens June 1. Star Carly Schroeder (General Hospital), who plays Shue's sister, Elisabeth, stopped to run the Art Museum steps and visit the Rocky statue.

WIP's Howard Eskin calls himself the King. His son, Ryan, might be the Burger King. The 18-year-old Penncrest High senior drove to California for the USC graduation of brother Jason, who's already working in TV production for Rocket Science Laboratories. On the ride home, with Howard Eskin's brother, Eric, driving, the lad ate nothing but burgers. His fave: Carl's Jr. - available, alas, only from Oklahoma westward.

Tomorrow's La Salle alumni reunion will end with the screening of Young Frankenstein - part of a tribute to '57 grad Peter Boyle, who died in December.

Michael Smerconish of WPHT-AM (1210) will sub for Glenn Beck on his 7 p.m. Headline News show during the week of June 4.

My item Sunday on the listing of a house in Delaware County that once belonged to Phillies pitcher Tug McGraw erred in saying he lived there with his second wife, Diane. He lived there with his first wife, Phyllis.