Drink: Sly Fox beer with the 360 Lid

Sly Fox helped pioneer the craft-beer can revolution.

Now, it's ripping the top off the genre altogether - literally. Gently yank the tab on its new "360 Lid" and nearly the entire end of the can is lifted off for wide-open sipping.

Smell the hops! Take a big, refreshing gulp.

No more small-hole, aroma-deprived glugging. Developed by Northeast Philly's Crown Holdings (and first seen at the World Cup), the 360 made its North American debut this spring with Pikeland Pils cans exclusively available at Citizens Bank Park.

It's genius for sporting events and picnics, where the can-as-a-cup convenience is prime, but not without a caveat. Home experiments with Sly Fox's crisp Helles, released for retail in 360 cans this week, revealed one complaint: the opening creates absolutely no head unless you shake the can first. (Not recommended!) Better to just pour into an actual glass and let this fine lager bloom like the golden spring brew it is.

Sly Fox Helles in 360 cans, $32.55 a case at the Beer Yard (218 E. Lancaster Ave., Wayne). Pikeland Pils 360 cans, $8, available at about 20 locations in Citizens Bank Park.

- Craig LaBan